Baboon Animation

Baboon Animation

Baboon Animation

Diversity focused redesign

This project is a responsive website redesign for NYC based Baboon Animation. Baboon was founded by Mike de Seve and fellow former Dreamworks employees in the early 2000s and focuses on writing, voice, and directing in animated entertainment. Baboon employee’s have worked on titles including Beavis and Butthead, Ice Age, Madagascar, Toy Story, Daria and Rick and Morty.

This project is a responsive website redesign for NYC based Baboon Animation. Baboon was founded by Mike de Seve and fellow former Dreamworks employees in the early 2000s and focuses on writing, voice, and directing in animated entertainment. Baboon employee’s have worked on titles including Beavis and Butthead, Ice Age, Madagascar, Toy Story, Daria and Rick and Morty.

This project is a responsive website redesign for NYC based Baboon Animation. Baboon was founded by Mike de Seve and fellow former Dreamworks employees in the early 2000s and focuses on writing, voice, and directing in animated entertainment. Baboon employee’s have worked on titles including Beavis and Butthead, Ice Age, Madagascar, Toy Story, Daria and Rick and Morty.

Project scope

  • Redesign Baboon’s responsive website.

  • Include all content from the original site.

  • Show Baboon’s work with an emphasis on diversity.

  • CEO should be able to use the site as a pitch tool to acquire new work.

Methods

  • User and client interviews

  • Competitive analysis

  • Heuristic Evaluation

  • Design studio – sketches

  • Mid-fi wireframes

  • High fidelity mock-ups

My role

  • Team of 3 designers

  • User research

  • Interaction design

  • Visual design

  • Engineering support

Tools

  • Pen & paper

  • Figma, Figjam

  • Adobe suite

Duration

  • 2 Months

Date

  • April - June 2022

Tools

  • Pen & paper

  • Figma, Figjam, Lucid charts

  • Excel

  • Amplify

  • Jira, Slack, Aha!

Duration

  • ~1 year development: technical implementation & testing based refinement

Date

  • Dec 2022 - Feb 2023, 10 weeks initial research and design

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